WE DO HUMAN CENTRED DATA SCIENCE

At Synthesis, we specialise in product and brand strategy. We blend data science with human and market intelligence to spot early signals of change and predict their implications for business

Why are we addicted to our phones
Why are we embarrassed by silence
Why are we going so fast
Why are we here
Why are we running out of water
Why are we obsessed with serial killers
Why are we obsessed with cats
Why are we more honest at night
Why are we called millennials
Why are we attracted to certain people
Why are we just friends
Why are we tired
Why are we tempted
Why are we not aware of our blind spots
Why are we not identical to our parents

HUMANISING DATA TO BETTER UNDERSTAND THE WORLD

A new way of working with diverse datasets - sales, search, social - that prioritises human behaviour and cultural empathy to unravel why people do what they do and spot the hidden patterns driving change

NATIVE FLUENCY ASIA FIRST

Embedded in Asia's diverse digital ecosystem our team of strategists and scientists benchmark and track the spread of trends and the changing shape of audiences across the region